Friday, August 3, 2012

Financial IQ: Financial show

Easy Money (TV series)Easy Money (TV series) (Photo credit: Wikipedia)
Financial IQ Philippines Quick Hit(s):

This new TV show sounds a good match to anyone who wants to improve their financial education.


ANC is empowering Filipinos to become better managers of their personal finances with its newest daily program On The Money


Premiering tomorrow, July 30, at 3:30 p.m., On The Money will be packed with segments that explain saving and investment concepts, demystify money myths and simple, easy-to-use tips and tricks on how viewers can get more bang for their buck. Every episode will also feature the best and most credible finance experts, professional money managers and life coaches in the country, who will sit in to provide pieces of advice and answer viewer questions.


On The Money will air from Mondays to Fridays at 3:30 p.m. and 6:30 p.m. and will be anchored by entrepreneur and marketing guru Edric Mendoza; financial planner and former business reporter and columnist Salve Duplito; and broadcast journalist Melissa Gecolea.


Edric, the program’s main anchor, is passionate about teaching people the responsibility of spending on the right things and busting bad shopping habits. An advocate of homeschooling, Edric said he feels very excited to do his first TV show because it is in line with his passion for transforming families.


“I’m thrilled about this show because of what it can do for its viewers. If Filipinos manage their money properly, we will have better fathers, better mothers and even better children,” said Edric, who is also a marketing lecturer and has 10 years of corporate experience across research, project development, sales and brand management in several multinational companies in the country.


He also believes the key to financial well-being is disposing of what he calls the entitlement mentality, which he said makes people believe they deserve to get things they cannot afford. Edric revealed that he was once a victim of — but has since recovered from — such mindset, which got him into debt and almost made him bankrupt.


“We are in a culture and environment where wherever we go, everything says ‘buy me.’ We need to have a mindset change because a large part of why people have money problems is their idea of entitlement that makes them think they owe it to themselves to buy things,” Edric said.


On The Money, meanwhile, will also bank on Salve’s years of experience as a multi-awarded business journalist, personal finance advocate and financial planner through her segment Salve Says, in which she will be busting money myths, teaching finance basics, and guide viewers through and out of their financial mess.


“There is a great need for financial literacy in this country. My job is to translate these concepts into real doable actions, and tell the story of those who have blundered and those who have succeeded, so that ordinary people will know what to do with their finances,” she said.


On The Money will also serve as a TV homecoming to Melissa who will facilitate the show’s social media segment by monitoring questions and comments from viewers via Facebook and Twitter and field them to the program’s resource persons.


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