Financial IQ: Will flyers help my business?

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Financial IQ Philippines Quick Hit(s):

Distributing flyers is one way to reach out to our cold market.


How effective are flyers?


If executed properly, flyers can be effective guerrilla marketing tools for promoting your store. There are two parts to this: content and distribution. First the content: limit it to five key things: 1.) A compelling offer (“Get a free surprise gift for every purchase!”), 2.) The featured product (“this elegant necklace”), 3.) A sense of urgency (“Hurry, offer good only for this weekend”), 4.) Action point (“Just present this flyer to the store clerk to get your gift”) and 5.) Your store’s identity and location (include a map on how to get to your store, including store hours).


Second is the distribution: Do not limit your distribution to a specific location. Best to identify a number of touch points and see which of these generate the most number of responses. You could be distributing near the fashion stores in the mall, or dropping them off mailboxes, or inserting them in newspapers. Just be sure to include a code in those flyers so that you have a way of knowing which ones came from which touch point.

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