I visited the Franchising Expo and there are a couple of interesting concepts. There is a P100.00 entrance fee and closes at 7 pm. I will share the various franchise information I gathered in future articles.
FRANCHISE ASIA 2011 to Highlight PHL in Global Franchise Map
The Philippines will take centerstage in the global franchise community with the staging of Asia’s grandest franchise event dubbed “Franchise Asia 2011 (FA2011)” on September 19-25 at the SMX Convention Center. This was announced by FA2011 Overall Chair Bing Sibal-Limjoco, who also sits as Vice Chairman of the Philippine Franchise Association (PFA), host and organizer of the event.
“The honor of staging this prestigious international event came after the Philippines, through PFA, won the bid to host the twin international meetings of the Asia Pacific Franchise Confederation (APFC) and the World Franchise Council (WFC). FA2011 will gather in Manila, delegates from 43 members countries of the two world umbrella franchise organizations,” Limjoco said.
Bannered under the theme “Asia to the World ● The World to Asia,” FA2011 aims to provide the platform to showcase to the world the best Philippine franchise brands and concepts, as well as provide a gateway for international brands to enter the 650 million ASEAN market through the Philippines.
Limjoco, reiterating the importance of the biggest gathering of franchise leaders in the country, said, “Through this event, we aim to strengthen the Philippines’ position as the ‘franchise hub of Asia.’ Franchise Asia 2011 will definitely highlight – in a global scale – the position of the Philippines as a premier trade, investment and tourism destination to further raise the country’s profile as a frontrunner in the international franchise arena and as an important investment destination in this side of the region.”
The 4-in-1 FA2011 showcase will feature: the twin meetings of APFC and the WFC (September 19-22); the International Franchise Conference with Concurrent Breakout Sessions, a high-level educational program which will provide the best opportunity to learn from world-class experts and noted franchise gurus who will share their expertise in franchising (September 22-23); the International Franchise Expo, a three-day one-stop shop for the best business opportunities ranging from established and successful brands to new and promising franchise concepts – in food, retail and service – both homegrown and international (September 23-25); and, Educational Sessions and Franchise Seminars which will provide the proper learning venue for would-be franchisors, would-be franchisees, and/or would-be international master franchisees or those on the look-out for prospective joint business ventures (September 23-25).
Highlighting the Conference are prominent names in both local and international franchising which includes Jollibee Chairman and CEO Tony Tan Caktiong as a keynote speaker. The 2004 Earnst and Young’s “Entrepreneur of the Year” will provide the face of a Filipino brand’s success in the franchising sector both locally and internationally. In addition, Krispy Kreme Doughnut Corp. Senior Vice President & President-International Jeff Welch and 7-Eleven International Senior Vice President Chris Tanco have also confirmed their speaking engagement in the event.
Meanwhile, the Expo will continue to be the biggest showcase of unlimited opportunities as an almost 10,000 square meters of exhibit space will have added features to complement the wide variety of investment options. Among the exciting sections to visit are the International Franchise Brands and Concepts; the Country Pavilions (USA, Europe and Asian Countries); Emerging Concepts, Incubation and Winning Business Ideas from the Academe; and, Allied Suppliers and Business Opportunities.
Related educational activities will also highlight the Expo, such as International Franchise Seminars by international exhibitors who will present investment opportunities for prospective partners and investors; Franchise Seminars for “would-be franchisors” and “would-be franchisees”; and, Franchising 101: Benefits and Advantages of Franchising.
To know more about Franchise Asia 2011, visit www.franchiseasia2011.com.ph, or contact the PFA Secretariat at tel. nos. (02) 6870365 to 67, 09178320731, or e-mail pfa@pfa.org.ph .
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