Monday, January 31, 2011

Financial IQ: 12 success secrets of Apple's Steve Jobs

Steve Jobs shows off iPhone 4 at the 2010 Worl...Image via Wikipedia
Financial IQ Philippines Quick Hit(s):

Great success tips from Steve Jobs!!


Steve Jobs has personified capitalism at its finest, due to his customer-focused excellence, his passion for business beyond just earning money and for his contributions to world progress. I’m a loyal user of the Macbook Air and iPod Touch and love his products.


US communications coach Carmine Gallo recently authored a new book, The Innovation Secrets of Steve Jobs, based on three decades of interviews and research on Apple employees, analysts and also the ideas of Jobs himself. According to him, there are seven success principles behind the Steve Jobs phenomenon, which I am sharing here. I added five more success principles at the end, culled from the analysis of former Apple CEO John Sculley.


Principle 1: Do what you love. 


Principle 2: Put a dent in the universe.


Principle 3: Kick-start your brain. 


Principle 4: Sell dreams, not products. 


Principle 5: Say no to 1,000 things. 


Principle 6: Create insanely great experiences. 


Principle 7: Master the message. 


Principle 8: Perfectionism. 


Principle 9: Hire the best. 


Principle 10: Sweat the details. 


Principle 11: Keep it small. 


Principle 12: Customer experience. 


As shown in Steve Job’s remarkable life as a successful capitalist, the true and ultimate test of business success is not just big profits but customer satisfaction.



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