Sunday, March 31, 2013

Financial IQ: Is the Philippines Stock market sustainable?

Quarterly Gross Domestic Product (year-on-year...
Quarterly Gross Domestic Product (year-on-year growth in real GDP) and Unemployment Rate (simple monthly average) (Photo credit: Wikipedia)

Financial IQ Philippines Quick Hit(s):

This is an article written before Fitch upgraded Philippines' investment rating.  Definitely, we can still invest on the Philippines.  For short-term investors, there may be more volatility.  For long-term investors, we may reach several new highs along the way.


“Can we still invest?”

That’s a question you often hear these days.  The stock market has been on an extended run-up, reaching new highs almost every other day this year.

Not even the most optimistic forecast I heard last year predicted the stellar performance we’ve seen so far!  And warnings are now being issued that the market is overvalued.

But yes, while we expect a healthy correction, there are three reasons why we believe this rally is sustainable:

Liquidity. There is just too much money in the system. Domestic liquidity alone would be enough to push the market to all-time highs; this is further exacerbated by foreign money pouring in as the west struggles with weakened economies.

Robust earnings growth. The premium prices seen now are very well supported by the strong earnings growth of the listed companies.  Earnings were up more than 15 percent in 2012, led by the banking sector.

With a domestically driven economy and a GDP growth forecast of between 6-7 percent, this strong earnings growth is expected to continue.

Strong political mandate.  The changes the government has been making are structural in nature, and set the stage for more lasting economic growth. Efforts to root out corruption and improve transparency and governance at all levels have been particularly well received.

You would need a fairly large amount to be able to diversify your portfolio properly, and a strong stomach to be able to take the ups and downs.  You should be prepared to leave your money for several years, but also have the wisdom to know when to cut your losses and the discipline to get out if it’s unlikely for a stock to ever recover in price or to recover within a reasonable timeframe.

Too many people hang on to a stock until it’s practically worthless!

Pooled funds such as mutual funds and unit investment trust funds (UITFs), allow you to participate in the market even with a small amount of money, as minimum investment is only P5,000.

They also have the advantage of being run by professional fund managers. An equity fund will have up to 90 percent of its funds invested in a wide variety of stocks (100 percent for UITF equity funds), giving you the diversification you need.

Bear in mind, however, that returns are not guaranteed and an equity fund will generally move up and down with the market.

An older person or one who needs the money in the near future is better off investing in bonds, which give lower returns but are more stable.  A pooled fund invested mainly in bonds is a good alternative.

In fact, while more people have been investing in equity funds, bond funds are still the most popular pooled fund in the country, perhaps an indicator of generally lower risk appetites.

Balanced funds, with their close to 50:50 mix of stocks and bonds, have also been growing as they provide a good balance between risk and return.

Perversely, bond prices rise as interest rates decline, so with the declining interest rates of late, bond funds have also been giving good returns.

Given the strong economic performance of the Philippines, the massive liquidity, and the expected ratings upgrade, interest rates are not expected to rise anytime soon.

Thus, this is a good year to invest because wherever you put your money, whether in stocks or bonds, you are likely to make good returns.


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Saturday, March 30, 2013

Financial IQ: Philippines upgraded to investment rating

P-Noy
P-Noy (Photo credit: Wikipedia)

Financial IQ Philippines Quick Hit(s):

With Philippines' upgrade to investment rating, there would be more foreign investors who would consider investing in the country.  Hence, the country's stock market will improve.


Interior Secretary Mar Roxas and Sen. Loren Legarda on Saturday attributed the decision of Fitch Ratings to award the country with its first-ever investment grade rating of BBB- from BB+ on the reform-oriented and transparent governance of President Benigno Aquino III.

“It reflects the Philippines’ good fundamentals arising from President Benigno Aquino III’s leadership, enabling takeoff. Our challenge now is to ramp up to cruising altitude, so that we could soar higher,” Roxas said in a phone interview.

Legarda credited her colleagues in Congress for providing the Aquino presidency with the crucial political backing to ensure the success of his legislative agenda.

Fitch Ratings, the first of the three major international debt watchers to upgrade the Philippines, also assigned a stable outlook for the country’s credit rating.

It cited the country’s sovereign balance sheet as being comparable to those of “A”-rated nations, while a “persistent current account surplus, underpinned by remittance inflows” has made the country a “net creditor” from its previous deficit position.

Fitch also noted the economy’s 6.6-percent economic growth for 2012 and the expected 5.5-percent growth for this year, both of which are “stronger and less volatile” than those of BBB-rated peers over the last five years.

ParaƱaque Rep. Roilo Golez preferred to describe the economy as a “tiger cub” that was “starting to growl.”

He said the Fitch upgrade was “good timing because the US and Japan are starting to reconsider China as investment haven,” explaining that Japanese companies were “under assault there and Apple, an American icon, is being bashed by Chinese state media.”

Another administration ally, Sen. Francis Pangilinan, welcomed the upgrade, but said a lot of work needs to be done “to reach levels of economic growth that will be inclusive and sustainable.”

He pushed for the creation of employment here at home instead of relying on remittances from overseas workers.


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Friday, March 22, 2013

Financial IQ: Former stockbroker convicted on securities violations

English: Ayala Avenue in Makati City, Metro Ma...
English: Ayala Avenue in Makati City, Metro Manila, Philippines (Photo credit: Wikipedia)

Financial IQ Philippines Quick Hit(s):

Good to see measures are being taken to remove scrupulous individuals on the Philippine Stock market.  At the same time, hopefully, insider trading can be minimized, if not eliminated.


A former stockbroker who had defrauded clients was convicted for seven violations of securities laws, the first criminal conviction under the Securities Regulation Code.

The Regional trial court of Makati City (RTC) found Francisco Borromeo, former president of the defunct brokerage house Asian Capital Equities Inc. (ACEI), guilty of securities violations. He was sentenced to pay a total amount of P2.1 million.

Given the criminal nature of the complaint, some of the victims had hoped that the judgment would include some prison term, but the Makati court did not prescribe any.

While it was also cited as a landmark case, some market practitioners were left wondering why there was no jail time ordered for Borromeo.

The cases against Borromeo were filed on January 2005 for “unlawful and felonious acts he committed in order to defraud his clients, including, among others, the sale of his client’s shares without his client’s consent, the use of fictitious and dummy accounts in buying transactions and his failure to deliver the payment proceeds from the sale of his client’s shares,” the PSE said in a statement.

The amount involved was estimated at a minimum of P100 million.

The stockbrokerage ACEI was shut down in 2003 and its assets, including its trading right, were liquidated in 2008 to settle some liabilities to clients.

The verdict was issued by Judge Selma Palacio Alaras of Branch 62 of the RTC on March 19, 2013, following the withdrawal of Borromeo’s pleas of not guilty and his voluntary entry of pleas of guilty on all seven charges, the PSE said in a statement.

“In the course of the presentation of evidence against the accused, Borromeo reconsidered his ‘not guilty’ plea and entered a plea of guilty,” said Senior State Prosecutor Peter Ong of the Department of Justice.

Borromeo was arraigned on Aug. 14, 2007, where he entered ‘not guilty’ pleas to all the charges filed against him. In May 2007, the PSE sought the help of the public in tracking down Borromeo, who had gone into hiding after several arrest warrants were issued against him.

PSE president Hans Sicat said the decision was in line with the good governance efforts of the PSE and the government. “I understand that this is the first criminal conviction under the Securities Regulation Code which is one of the reasons why the PSE has been following this case closely. The outcome of this case shows that white collar crimes are punished in this country,” Sicat said.

http://business.inquirer.net/113373/former-stockbroker-convicted-for-violations-of-securities-law

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Thursday, March 21, 2013

Financial IQ: Are you paying your taxes correctly?

Income Tax Sappy
Income Tax Sappy (Photo credit: Wikipedia)

Financial IQ Philippines Quick Hit(s):

A friendly reminder to properly report and pay your taxes to BIR.  The taxman will soon have an easy way of validating proper taxes are being paid.


Aside from the self-employed and professionals, the taxman will also keep a watchful eye on business owners who are engaged in high-traffic operations and those that involve expensive goods.

In Revenue Memorandum Order No. 4-2013, Internal Revenue Commissioner Kim Henares laid out guidelines on which taxpayers are being prioritized for audit.

Included in the priority list are businesses related to wrist watches and jewelry, petroleum fuels like gasoline, real estate, contractors that deal with government entities (including state firms) and wholesalers and retailers in general.

Also primed for audit are operators of hotels, motels, pension or lodging houses and inns, and dormitories and boarding houses; schools and review centers, particularly those that cater to foreigners, as well as restaurants, fast-food chains, catering services, bars and coffee shops.

The same goes for those who run hospitals, clinics and medical and dental laboratories; clinics for beauty enhancements; factories and dealerships of beauty and health supplements; and entertainment or event centers.

The same goes with advertising agencies, business process outsourcing companies, e-commerce companies, and manpower and other recruitment services agencies.

The memorandum added that other businesses must also expect an audit of their tax returns, especially those in industries that are “peculiar to the area of jurisdiction of the (BIR) district office.”

In announcing last Monday a “war” against high-earning individuals who pay very small amounts in tax, Henares said the top of the audit list were professionals and sole proprietorships who paid less than P200,000 in income tax a year.

http://business.inquirer.net/113385/bir-expands-list-of-audit-targets

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Wednesday, March 20, 2013

Financial IQ: Should I sell Philippine stocks now?

Stock Market
Stock Market (Photo credit: Tax Credits)

Financial IQ Philippines Quick Hit(s):

Are you still invested in the Philippine Stock market even after 8 consecutive days of decline?  If you are a technical investor, ideally... you should have already sold or lighten most of your positions and buy back the shares again once it bounce back from the next support.


Q: The stock market has started to move sideways last week after registering an all-time high at 6,800 points recently. I wonder if this is a good time to take profits now as many stocks are already expensive, but I also worry that I might regret it later if the market resumes its uptrend and goes up further. I want to maximize my profits from stocks. Can you advise me? – Evan De Vera by e-mail

A: The reason you hesitate to sell your stocks now is you have the feeling of greed that comes with the anticipation that the market will further go up. The feeling of greed tells you to hold on to your stocks and wait for it to go higher as everyone expects the stock market to break the 7,000 target soon.  There is a feeling of denial within you every time you see the market falling because you don’t want to hurt your ego by accepting the possibility that you may be wrong about your expectations.

Yes, there is no doubt that the market will go up again and possibly set another record high but every time the market goes up, the risk of losing also gets bigger. Considering the rocket speed and steep rise of the PSE index, which rose by 18 percent in less than three months, it is not hard to see that the stock market may soon be due for massive correction.

It may not necessarily be a sharp fall unless there is a reason for the market to panic but it may decline slowly on choppy fashion. Speculators will trade less as buying slows down.  Traders take a back seat and assess where the market stands fundamentally. Some may fear that the market has topped already. Others think that since the Philippine stock market is already trading at scary valuations, many stocks are now ripe for the harvest.

This may be the best time for you to cash in on your gains while the opportunity to sell at a good price is still there.  You may have missed out selling it at the highest price but at least you will be able to sell it at a nice profit before it is too late. You will never know where the market will go next. It may recover soon or stay sluggish for some time. When you sell it now, you can have that peace of mind that you can always buy it back later when it falls further.

If you are holding on to shares that are still trading at paper loss, you can sell it at best price possible. It doesn’t have to go above your cost. If you think that the stock has nothing good to offer and it is not going anywhere amidst the  bullish market environment, then make a decision to cut your losses and minimize the damage.

As a rule of thumb, cut your losses when your investment has already lost 7 to 8 percent from your purchase price. If you cut your losses at 15 percent, you will need the stock to recover by 18% to break even.  If you sell your stock at 50 percent loss, you will need the stock to recover by 100 percent  just to break even.

There are growing risks that indicate that the market may be on its way to correct soon.  Because of so much money that is flowing into the market brought about by lower interest rates, investing in Philippine stocks has been more of liquidity driven rather than fundamentals driven.  The excess liquidity in the system has been propelling the market to euphoric levels.  Market players have turned into speculators from investors. When people start to ignore high P/E valuations and buy up stocks like crazy, trouble is not far behind. Sooner or later, this market bubble is going to burst and many people will be rushing to get out of the market.

http://business.inquirer.net/113121/should-i-sell-all-my-stocks-now

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Wednesday, March 13, 2013

Financial IQ: Still bullish with Philippine stocks?

English: Phillippine stock market board
English: Phillippine stock market board (Photo credit: Wikipedia)

Financial IQ Philippines Quick Hit(s):

Are you still bullish with the Philippine Stocks?  Please be cautious... as valuations are reaching record levels.


Local stocks may attempt to test more record highs this week on the back of strong liquidity flows and upbeat overseas markets but some investors are praying for a bigger correction before increasing their position.

Last week, the Philippine Stock Exchange index (PSEi) resumed its upswing, gaining 191 points, or 2.88 percent, to close at 6,833.77. A new intraday peak was hit at 6,859.79 on Friday.

Analysts said among the key events to watch out for this week are the recomposition of the PSEi (which takes effect Monday), which will include Bloomberry Resorts Corp. in the roster, replacing SM Development Corp. Another is the March 14 policy-rate setting of the Bangko Sentral ng Pilipinas, during which the market keenly awaits a decision on whether there will be a further reduction in the interest rates on special deposit accounts (SDAs).

“We think PSEi would go higher this week as liquidity remains abundant and corporate earnings are decent,” said Gregg Adrian Ilag, an analyst at AB Capital Securities.

He said the strategy would be to spot opportunities particularly on companies that benefit from the secular consumption growth, cheap funding costs, and infrastructure rollout. The analyst said the BSP would likely maintain key policy rates as inflation remains within the target range.

“Valuation multiples continue to be amplified by liquidity, triggering concerns over the PSEi’s ability in sustaining the unprecedented highs,” Ilag said, noting that as of Friday, the PSEi was trading at 19.6 times projected earnings for 2013. “However, earnings yield is at 5.09 percent, which is still higher than the bond yields. We think these falling bond yields are providing room for PSEi’s re-rating.”

From the technical standpoint, Ilag said sustaining rallies might prove to be difficult. Immediate resistance is seen at 6,900 and support at 6,800. “Chartwise, the market appears to be consolidating near the highs, ranging from 6,600 to as high as the 6,835.86 levels. Clearly, the market momentum is stalling and supports that the market is indeed ripe for a much larger correction,” said Banco de Oro Unibank Jonathan Ravelas.

A clear break below the 6,600 levels will put the 6,550-6,560 levels to a test, Ravelas said. “If broken we could see a test of the 6,400-6,500 levels. Failure to break below the 6,600 level will retest the 6,800 levels,” he said.

http://business.inquirer.net/111541/philippine-stocks-seen-to-rise-further

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Monday, March 11, 2013

Financial IQ: Free McDonald's McMuffin on March 18, 2013

English: The mdonalds logo from the late 90s
English: The mdonalds logo from the late 90s (Photo credit: Wikipedia)

Financial IQ Philippines Quick Hit(s):

Get free McDonald's McMuffin on March 18, 2013.  Remember they will be given away to the first 1,000 customers on a first come first served basis.


On March 18, Monday, McDonald’s Philippines, joins 5,000 McDonald’s restaurants in Asia, Middle East and South Africa in staging the region’s first and biggest breakfast celebration to date—National Breakfast Day.

Filipino customers will join in the fun and have another great reason to cheer ‘Hooray for Today!’.

All McDonald’s restaurants serving breakfast in the country will be offering 1,000 delicious McMuffins for FREE from 5:00 AM to 9:00 AM via Dine-In, Take-Out, or Drive-Thru.

Terms and Conditions:

•Coupons for the FREE McMuffin will be given to 1,000 customers on a first-come-first-served basis.
•Coupon must be surrendered to the crew upon redemption. Redemption does not require any purchase. 
•The coupon is valid for dine-in, take-out and drive-thru only. 
•Only one (1) coupon will be given per customer. 
•Only one (1) McMuffin can be claimed per coupon. 
•Only one (1) coupon can be redeemed in a single transaction. 
•No coupon, No free McMuffin. 
•Coupon/offer is not exchangeable to cash and/or other McDonald's products. 
•McDonald's reserves the right to refuse redemption if coupon was found to be tampered with. 
•Only original McDonald's issued coupons will be accepted.  
•Free product may vary from illustration. McDonald’s reserves the right to replace the free item at its discretion, without any prior notice.

Participating Restaurants in the Philippines

168 MALL * ABS AGORA MARKET
AIRPORT ROAD ALABANG ALIMALL
AMANG RODRIGUEZ ANGELES 1 ANGELES 2
ANONAS ANTIPOLO ANTIPOLO CIRCUMFERENTIAL
AURORA BLVD. AYALA IT PARK BACLARAN
BACLARAN REDEMPTORIST BACLARAN ROTONDA BACOLOD
BACOLOD LOPUEZ BACOLOD LUZURRIAGA BACOLOD NORTH DRIVE
BAGUIO BAGUIO BONIFACIO BAGUIO CENTERMALL
BAGUIO INSULAR BAGUIO SUNSHINE MALL BALANGA BATAAN
BALAYAN BANAUE BANKMER
BARANGKA BAUAN BENCH BUILDING
BF SOUTHPARK BINAN BINONDO
BLUE RIDGE BOCAUE BORACAY
BQ MALL BOHOL BSU MALOLOS BUENDIA
BUENDIA PASAY BURGOS BATANGAS BUSTILLOS
BUTUAN BUTUAN DOWNTOWN C & P MARIKINA
C5 METROPOLI CABANATUAN CABANATUAN BURGOS
CABUYAO CAG DE ORO DIVISORIA CAG DE ORO LIMKETKAI
CAINTA POBLACION CALAMBA HIGHWAY CALAMBA WALTERMART
CALAPAN CALTEX HUB CALTEX SLEX
CANDON CAPAS TARLAC CARMEN PANGASINAN
CASIMIRO CAVITE CITY J. FELIPE CDO XAVIER
CEBU COLON SOUTH CEBU ESCARIO CEBU JONES
CEBU MACTAN CEBU NORTH RECLAMATION CEBU SOUTHROAD
COLON OSMENA COMMONWEALTH COTABATO
DARAGA ALBAY DASMA PALAPALA DASMARINAS BAYAN
DAU DAVAO BAJADA DAVAO DAMOSA
DAVAO ILUSTRE DAVAO MATINA DAVAO STA ANA
DUMAGUETE DUMAGUETE PERDICES E. RODRIGUEZ
EASTWOOD EDSA BONI EDSA IT
EDSA PANAY EDSA TAFT ROTONDA EL PUEBLO
EVANGELISTA FARMERS MARKET FORBES TOWN
FORT BONI 32ND ST FORTUNATA FRONTERA VERDE
FUENTE OSMENA GATEWAY MALL GEN LUNA UPSI
GEN. TRIAS GENSAN HIGHWAY GISELLE PLAZA
GOV. FORBES GRANADA GREENBELT
GREENHILLS HARRISON PLAZA * HOMEWORKS (new store-march)
ILIGAN ILIGAN SAN MIGUEL ILOILO
IMUS CAVITE ISETANN RECTO J CENTER CEBU
JAKA JARO ILOILO JP RIZAL
JY SQUARE CEBU KABIHASNAN KALIBO
KARANGALAN KATIPUNAN KINGSWOOD
KP TOWERS LA TRINIDAD LA UNION
LAGUNA BEL-AIR LAOAG LAPU-LAPU CITY
LAS PINAS LEMERY LEPANTO
LIPA AYALA LIPA CATHEDRAL LIPA CM RECTO
LUCENA QA LYCEUM MAKATI AVE.
MALABON-CONCEPCION MARCOS ANTIPOLO MARCOS H-WAY
MARIKINA PRODIGY MARKET MARKET MARYMART ILOILO
MASANGKAY MASINAG MATALINO
MCARTHUR FIELD MCS MCU
MDC 100 MENDIOLA METROLANE
MEYCAUAYAN MINDANAO AVE. MORAYTA
MOTORWAY TARLAC MUNOZ MUNTINLUPA CITYHALL
NAGA CITY PLAZA NAGA GEN LUNA NAGA MAGSAYSAY
NEPO MART NEW CONGRESSIONAL NEW MOLINO
NEW PORT NORTH AVE. CALTEX NORTHGATE FASTBYTES
NORTHROAD MANDAUE NORTHSTAR MALL ILAGAN NUENO
OLONGAPO OLONGAPO GAPAN OLONGAPO MAGSAYSAY
ONE E COMMERCE ONE WORLD SQUARE ORTIGAS EXT CAINTA
ORTIGAS EXT PASIG OZAMIZ CITY P.CAMPA
PACO PALAWAN PASEO CENTER
PASIG PLAZA PASO DE BLAS PATEROS BAYAN
PATEROS ELISCO PEDRO GIL PEOPLE SUPPORT
PETRON LAKESHORE PETRON NORTH PETRON SOUTH
PHILCOA PIAZZA PIONEER RELIANCE
PONTEVIA PRC PUREGOLD MONTALBAN
PUREGOLD TAGUIG Q PLAZA QA BANAUE
QA GARCIA QUEZON AVE. QUIRINO
REGALADO REMINGTON RETIRO
RFC MOLINO ROBINSON'S GALLERIA * ROBINSONS PLACE PIONEER
ROCKWELL ORTIGAS ROYAL CLARK SAN FERNANDO 2
SAN FERNANDO JUNCTION SAN ISIDRO SAN MATEO
SAN NICOLAS SAN PABLO SAN PABLO PLAZA
SAN PEDRO SANTIAGO SBMA GATEWAY
SF LA UNION SHELL EMERALD SHELL MACAPAGAL
SM BAGUIO SM CDO SM CYBERZONE
SM MANILA * SM MEGAMALL * SM MUNTINLUPA *
SM SOUTHMALL SM STA MESA * SO. SUPERMARKET MALOLOS
SOLANO SOUTHWOOD ECOCENTRUM STA ANA
STA MARIA STA. CRUZ CHURCH STA. CRUZ, LAGUNA
STO TOMAS STRATA 100 SUCAT PALANYAG
SUMULONG ANTIPOLO SUPIMA SURIGAO
TABUNOK TACLOBAN TAFT
TAFT LIBERTAD TAGAYTAY OLIVAREZ TAGAYTAY TAAL
TAGUM TANAUAN, BATANGAS TANZA
TARLAC HI-WAY TARLAC ROMULO TAYTAY
THE DISTRICT AYALA MALL CAVITE TIERRA TIMES
TIMOG TOBIAS TM KALAW TOMAS MORATO
TUGUEGARAO TYCOON CENTER UN AVE.
UP VEGA UST PARKING DECK VALERO
VICTORY MALL VICTORY PARK & SHOP VIGAN
VILLA ESCUDERO VISAYAS AVE. VITO CRUZ
WALTERMART DASMARINAS WALTERMART TANAUAN WEST AVENUE
WEST FAIRVIEW WILSON WORLDWIDE CORP CENTER
XENTRO MALL ZAMBOANGA  
* These stores will give away 500 McMuffins starting 7:30 AM

http://www.mcdonalds.com.ph/home/featured/national_breakfast_day

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Wednesday, March 6, 2013

Financial IQ: Earn from properties like Taylor Swift

English: Taylor Swift at the 2010 Time 100.
English: Taylor Swift at the 2010 Time 100. (Photo credit: Wikipedia)

Financial IQ Philippines Quick Hit(s):

Profit can be made from flipping properties as well, such as Taylor Swift who pocketed US $1M for a property she purchased just a year ago. :)


Something positive has come out after all from Taylor Swift’s brief romance with Conor Kennedy.

The “I Knew You Were Trouble” singer has reportedly made a $1 million profit on the Hyannis Port, Massachusetts, estate she bought last summer when she was dating the high school senior.

In the April issue of Vanity Fair, a source close to Swift reveals that she recently sold the seven-bedroom home, which she bought in August, just two months before she and Kennedy split. "It was like a house-flip," the insider told the magazine. "A good short-term investment."

That would be an understatement. Swift, 23, sold the Cape Cod-style home – which is right next door to the compound belonging to her ex’s grandmother, Ethel – two weeks ago for $5,765,000 … nearly $1 million more than she paid for it, realtor Bob Kinlin confirmed to E! Online. The new owners are a couple who had been previously interested in it.

Although it appears Swift never actually lived in the home, her “entourage” made some improvements, including renovating the kitchen and some bathrooms, and replacing the septic system, says Kinlin, who sold the property to the singer for $4.8 million last summer.

http://omg.yahoo.com/blogs/celeb-news/taylor-swift-reportedly-makes-1m-flipping-hyannis-port-173326187.html

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Friday, March 1, 2013

Financial IQ: Stress filled life?


Financial IQ Philippines Quick Hit(s):

How do you beat every day stress?  One way is to be grateful for things that are happening to us... even the smallest one like waking up, to be able to walk, etc. :)


This year’s trends focus on play as a competitive advantage. Other key trend drivers are: the super-stress era, intelligent objects, predictive personalization, the mobile fingerprint, sensory explosion, everything is retail, peer power, going private in public, and health and happiness.

In a nutshell, this year’s trends focus on the rise of new technology and the increasing awareness of the impact of stress and the shift of people’s inward movement to search for well-being and happiness.

BusinessMonday starts the countdown with three defining trends: the effects of stress on modern life; data analysis as a more proactive model to pinpoint consumers’ habits; and the premium price of privacy in this age of social media.

The worst health epidemic

Stress ranked No. 2 in this year’s Top 10 trends. It is no secret that life is filled with stress-inducing factors. From the commute to work to beating deadlines, even shopping has become a stressful ordeal for many.

According to the Top 10 trends report, “the World Health Organization has called stress the worst health epidemic of the 21st century. According to the American Academy of Family Physicians, nearly 85 percent of human illnesses and diseases can be attributed, at least in part, to stress, and two-thirds of all doctors’ visits are due to a stress-related illness.”

In response to a call to de-stress and relax, many brands have come up with different approaches to tell people to slow down and smell the flowers.

“In China, for white-collar workers in megacities such as Beijing and Shanghai, the drive to succeed has led to intense pressure and long working hours in sedentary day jobs. [This is why] Outdoor brand The North Face created a campaign advocating that people escape—if only for a weekend—to nature. In the United Kingdom, [an advertisement by] Thomson positioned a vacation as a way to escape the always-on culture,” according to the report.

In the local setting, “campaigns like McDonald’s ‘Hooray for Today’ remind us to ignore the ‘stressors’ that we encounter every day.”

The trend of promoting spa treatments and weekend getaways as a way to de-stress is commonly seen in the local industry.

“Going strong are home service massages and spas that cater to those who don’t want to be bothered by the hassle of leaving the comfort of their homes. Resorts and spas are now tailoring their services to those who are in need of a little R&R and detox,” the report says.

Tough to tackle

Stress is like a giant who is tough to tackle, and recent studies show that stress is here to stay for the long haul. This may lead to serious physical and mental ramifications. A concrete example of the after-effect of stress is obesity.

Marketers can build around this stress epidemic by offering a different approach “to communication and content or new variations on products and services.”

To help relieve their consumer’s everyday stress, “marketers can create useful content (how to avoid traffic, how to stop a baby from crying, etc.) … Brands can also reframe messaging to acknowledge consumers’ heightened stress and provide ways to combat it. Consumers will be seeking more balance in their hectic lives, and brands have the opportunity to help find it,” the report adds.

http://business.inquirer.net/109313/stress-privacy-issues-define-consumer-trends-in-13

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